Byredo Introduces Youthful Unisex Fragrance Lil Fleur

Ben Gorham's adventurous label Byredo is celebrating youthfulness and gender-free expression with the release of its latest fragrance, Lil Fleur.For the launch of the new scent, Byredo enlisted its long-time collaborator Craig McDean to shoot its campaign. The photographer and label previously worked together on a book launch with accompanying merchandise, and this time around shot its campaign using a group of young people they found around the streets rather than through conventional modeling ...